American Cinema Editors Honors Avid Media Composer

Daily Variety reports: "...the American Cinema Editors board of directors is honoring Avid's Media Composer software with the org's first-ever ACE Technical Excellence Award.
~snip~
The nod amounts to an unprecedented endorsement of a commercial product by ACE, which is coming down squarely on the side of one entry in the editing systems [competition].
~snip~
The subtext of the kudo announcement is also a message to producers: ACE's members are frustrated about not having a choice of which tools they use, and they don't like being forced to use alternatives to Avid.
~snip~
Harry B. Miller III, an ACE board member and head of the org's technology committee, said Avid 'has always had the superior product" among editing software packages, but recently the company has also gone out of its way to solicit feedback from editors and shape the product to their needs.'" Read Entire Story: http://www.tinyurl.com/mvubla