It just means that it came in way under what was expected. If you were in it for the money, you'd be wearing a tie and yappin in court. Your an artist though and the money is the least important part of the equasion right?

I would say it depends on what your own objectives are and what your criteria for success is. For example if your sole concern is to cover your costs and get some decent box office traffic, and you achieve this, then give yourself a good old pat on the back. However, if your goal and expectation is to make $1 million profit and nothing short of this will do, and you only make half of this, then you've flopped. For me, I will have several objectives as follows: 1) To cover all costs and make some profit; 2) Give my investors a return for their money; 3) Get some decent box office traffic with some happy viewers; 4) Some good press and nice complimentary reviews; If I achieve the above, then it's champagne for me. Financially, if my movie makes a profit. ANY profit (that is when absolutely EVERYTHING, all costs have been covered and my investors get a reasonable return, then I would consider it a success and congratulate myself. It all depends on your own definition of success. Iryyna http://singingbutlerscript.com